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5 Ways To Manage Clients By Assuming Positive Intent
What distinguishes a great account/client manager from a good one? Positive intent. It’s necessary to always work with an assumption of positive intent in order to be a great team member, a great...
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5 Things to Look for In Your Marketing Agency Relationship
Much like when you begin dating someone new, there is a “honeymoon period” in client and agency relationships; there are days where everything is sunny, you’re both thrilled with one another and...
View ArticleMarTech 2015 – Experienced
Lisa Sanner (@LisaSanner) and I (@MaureenOnPoint) just got back from Martech. We’re both tired, exhilarated, and full of fresh knowledge. We met new friends, experienced a few stand-out themes, and...
View ArticleGoogle’s Foray into Cell Phone Service: Project Fi
Google has an interesting approach to attracting more users: get more people connected and online. Their feeling (and rightly so) is that more users connected to the internet means more queries on...
View ArticlePoint Taken – Top 5 Digital Marketing Articles of the Week!
Happy Friday everyone! This week Google and Mobilegeddon were headlining every SEO blog this week. So we’re here to catch you up on everything you might have missed to make sure your accounts don’t...
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3 Things I Learned
1. Bing Ads – Language Targets Internationally The language that you set also determines where your campaigns’ ads are being delivered. For example, if you would like to target English speakers in...
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Quick Tips for Easily Testing Ad Copy
So you’re ready for a refresh. You’ve been running some of your ads for a while and you feel that performance could use a boost. You want to try making ad copy updates, but aren’t sure where to...
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SXM Advanced 2015 Food and Drink Guide
Are you going to be at SMX Advanced? Be sure to visit Point it at Booth #39! Grab some swag, enter to win an iPad Mini and ask one of our experts a question! SMX Advanced kicks off on Tuesday, June...
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Social Advertising Video Platforms Webinar
This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar from Ian Mackie...
View ArticleGoogle Tag Manager to the Rescue
Being green in the digital marketing industry has led to many head-scratching moments for me and this is certainly one of those cases. After being asked to evaluate different pages of a client’s...
View ArticlePoint It Employees Named In List Of Most Influential PPC Experts in 2015
Two Point It employees have been named in PPC Hero’s list of The Top 25 Most Influential PPC Experts in 2015. Christi Olson, Director of SEM, has been named as one the Top 25 Most Influential PPC...
View ArticleStruggling with PPC? Here’s What Paid Search Paradise Looks Like.
Paid search can be confounding for most businesses. Even if you have a decent grip on how to leverage PPC to grow your business, there is something every company should strive for; what we like to call...
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5 Reasons to Procrastinate on Holiday Campaign Planning
Hi, I’m Rex. I’m a Point It’s cynical holiday mascot. Who has four paws and wants to avoid thinking about holiday campaign planning so early in the year? This dog. I’ve come up with 5 great reasons...
View ArticlePoint Taken
Happy Friday Digital Marketers! This week we have some big industry updates to catch you up on. From Google to Amazon to Bing, we’ve got all the news to make sure your accounts don’t skip a beat!...
View ArticleGoogle’s Foray into Cell Phone Service: Project Fi
Google has an interesting approach to attracting more users: get more people connected and online. Their feeling (and rightly so) is that more users connected to the internet means more queries on...
View ArticlePoint Taken
Happy Friday from all of us here at Point It! This week we have got you covered on everything from Amazon Text Ads to optimizing your keywords. Check out these five articles to make sure you are...
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Event Recap: Seattle Creative Agency Mixer
Despite terrible traffic and heavy rain, we were able to welcome some special guests in the Point It offices yesterday evening. Creative agencies from around Seattle joined us for a no-nonsense...
View ArticleSEO Weekly Roundup
Hope you had a great weekend and thanks for reading the SEO Round-Up. This is the spot to get your updates on the latest industry news. Have a look to see what is going on this week! Are You...
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What Would Beyoncé Do? Fierce PPC Tactics To Make Your Account A Super Star
This post is a follow-up from my SMX East 2015 presentation “What Would Beyonce Do?” which covered various PPC tactics and tips that I’ve learned over the last year, including: What were the important...
View ArticleHow to Survive a Launch – 6 Tips to Keep you on Track
Those who have gone through big launches before are likely familiar with the anxiety, hair-pulling, and red-eye work nights that come along with it. Never fear! Here are some tips and tricks to survive...
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