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Quick Tips for Easily Testing Ad Copy

So you’re ready for a refresh.  You’ve been running some of your ads for a while and you feel that performance could use a boost.  You want to try making ad copy updates, but aren’t sure where to...

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Video Advertising with AdWords for Video

AdWords for Video makes it easy for businesses and artists to advertise on YouTube if they already have an established YouTube channel.  It is ideal for businesses that are placing a large focus on...

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Writing Irresistible Ad Copy

As a naïve young man I was shocked that there existed, somewhere, actual human beings that would click the sponsored links at the top and sides of the SERP.  These links are clearly paid advertisements...

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Top 3 Tips to Find New Negatives for PLA Campaigns

Negative keywords are no-brainers. But in PLA campaigns, they often are neglected (or not as often optimized). Negative KWs in PLAs look, behave and are added exactly the same as negatives in your...

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International PPC: Yandex Major 2013 Roll Outs

In November, I and a colleague of mine had a pleasure attending the International PPC training in Las Vegas. Besides trends in International PPC, search and online shopping habits across multiple...

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Rule Based vs. Portfolio Bidding Models

Bid management is a discipline I find truly fascinating – and not because I find increasing or decreasing Max CPCs’ something to write home about. More so, it’s the ability to significantly improve the...

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Out with the Old and in with the New – Google Shopping Campaigns Roll Out of...

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s...

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Google AdWords Impression Share: What is it? Why is it Important? How do I...

What is Impression Share? Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a...

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Taking Advantage of the Site Search Report

I don’t have to explain why having a search bar is an important tool for users browsing your site. One thing you may not know about, however, is how a search bar can benefit your understanding of users...

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A Comprehensive Guide to Ad Extensions

With so many available Ad Extensions, which are right for you? The Digital Marketing experts at Point It have compiled all of the available Ad Extensions into a chart- to help you learn how best to use...

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